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  • hobby-wave-outdoor-gear-branding

    Hobby Wave (Outdoor Gear)

  • hobby-wave-outdoor-gear-branding
Christos Vassilakis is a multidisciplinary graphic designer based in Athens, specialising in branding, publishing, packaging and web design.

Hobbywave.gr is an internet-based retail store that specializes in technical outdoor and marine gear. They have established partnerships with top-notch outdoor brands, offering an extensive selection of products related to fishing, diving, and nautical equipment.

The core focus revolved around redefining their visual identity and overall communication, which served as the foundation for designing their new corporate logo and implementing their fresh corporate identity. The aim was to create a distinctive, modern, and easily identifiable image that would support the brand’s repositioning in the dynamic world of both analog and digital platforms.

Hobby Wave (Outdoor Gear)


Client: Hobby Wave
Year: 2022
Agency / Studio: mb―design
Project Type: Commission
Project Status: Completed


Creative Fields:
Branding,
Logo Design,
Conceptual Design,
Communication Strategy,
Graphic Design


Tools: Ai, Ps, Id

Christos Vassilakis is a multidisciplinary graphic designer based in Athens, specialising in branding, publishing, packaging and web design.
on-line portfolio
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hobby-wave-outdoor-gear-branding
Credits

Creative Direction, Graphic design: Christos Vassilakis

Text Editing: Chrysanthi Deligianni

Photography: Unsplash

Christos Vassilakis is a multidisciplinary graphic designer based in Athens, specialising in branding, publishing, packaging and web design.

Available for new freelance projects and collaborations (creative direction, graphic and web design, concept development and implementation). Let’s work side by side to trigger your brand’s public image.