-
Bancassurance News (Internal Communication Magazine)
The Bancassurance News is a quarterly, internal communication publication of Piraeus Bank. It features news related to the bancassurance world, both within and outside the bank. Its diverse content comprises significant events, developments, and new initiatives that infuse dynamism and innovation into the bancassurance sector. By highlighting the bank as a center of expertise, the publication stands out for its excellent organization and carefully selected content, providing readers with a comprehensive informative experience.
The design of Bancassurance News adheres closely to the core principles of Piraeus Bank’s corporate visual identity, while infusing it with novel stylistic elements to foster an atmosphere of creativity and innovation. Employing a distinctive aesthetic approach, it reflects the fundamental tenets of the corporate group’s strategy and incorporates the guiding cultural values. The creative visual layout maintains the bank’s central color palette (blue and yellow) and extensively employs the “Piraeus Bank Typeface” throughout the typography – a font specifically designed by MNP Athens to meet the group’s communication needs.