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  • piraeus-bank-bancassurance-news-magazine-editorial

    Bancassurance News (Internal Communication Magazine)

  • piraeus-bank-bancassurance-news-magazine-editorial
Christos Vassilakis is a multidisciplinary graphic designer based in Athens, specialising in branding, publishing, packaging and web design.

The Bancassurance News is a quarterly, internal communication publication of Piraeus Bank. It features news related to the bancassurance world, both within and outside the bank. Its diverse content comprises significant events, developments, and new initiatives that infuse dynamism and innovation into the bancassurance sector. By highlighting the bank as a center of expertise, the publication stands out for its excellent organization and carefully selected content, providing readers with a comprehensive informative experience.

The design of Bancassurance News adheres closely to the core principles of Piraeus Bank’s corporate visual identity, while infusing it with novel stylistic elements to foster an atmosphere of creativity and innovation. Employing a distinctive aesthetic approach, it reflects the fundamental tenets of the corporate group’s strategy and incorporates the guiding cultural values. The creative visual layout maintains the bank’s central color palette (blue and yellow) and extensively employs the “Piraeus Bank Typeface” throughout the typography – a font specifically designed by MNP Athens to meet the group’s communication needs.

Bancassurance News (Internal Communication Magazine)


Client: Piraeus Bank
Year: 2016, 2017, 2018, 2019
Agency / Studio: mb―design
Project Type: Commission
Project Status: Completed


Creative Fields:
Editorial Design,
Concept Development,
Graphic Design


Tools: Ai, Ps, Id

Christos Vassilakis is a multidisciplinary graphic designer based in Athens, specialising in branding, publishing, packaging and web design.
on-line portfolio
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Credits

Creative Direction, Graphic design: Christos Vassilakis

Text Editing: Chrysanthi Deligianni

Christos Vassilakis is a multidisciplinary graphic designer based in Athens, specialising in branding, publishing, packaging and web design.

Available for new freelance projects and collaborations (creative direction, graphic and web design, concept development and implementation). Let’s work side by side to trigger your brand’s public image.