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Bleach (Kollektiv for Visual Arts)
Bleach Kollektiv is a group of visual artists and photographers who have joined forces to promote, educate, explore, and share the art of photography. The main objectives of their design case study were to create a contemporary and unified communication concept and to establish a flexible visual identity system. These goals were applied to develop the logo and various corporate materials, catering to both large-scale and small-scale applications.
The design approach adheres to the style, guiding principles, and communication objectives outlined in the provided brief. It aims to visually represent the different processes involved in photography, such as the darkroom, chemical development, and negative film. This results in a striking visual language that conveys a sense of minimalism while effectively meeting the diverse communication needs of the Bleach Kollektiv.